Media Blog 2. The Sex Dollar Burger

We've all heard of Carl's Jr.'s infamous "six dollar burger," but their newest addition might be even hotter than that: the Katherine Webb!

Yesterday, I almost lost the lunch I was having at my cousin's house when I saw this commercial for Carl's Jr.'s new buffalo blue cheese burger starring the model, Katherine Webb.

I've seen my share of Carl's Jr. commercials and cannot stress how much they disgust me. This is probably the cleanest one I've seen since the others range from Paris Hilton washing a car in a bikini and stilettos with a burger to Kate Upton attacking a southwest patty melt at a drive-in movie by herself. Even with a wild guess, you could probably figure out that this commercial was aired in the middle of a football game. Who does this ad target? You could guess sports-hungry men who love fast food and models, and chances are you'd be right.

Let's not dance around this; it's obvious that the ad isn't really centered on the burger.This ad makes a very subtle connection between "hot" women and fast food, as if to say, "If you listen closely, you can hear the sound of all the half-naked women in the world flocking to every man buying burgers from Carl's Jr." This ad starts off showing Katherine Webb off, which draws men's attention to the ad. When that huge, juicy burger makes an appearance, it makes the ad twice as appealing. But wait, sauce has suddenly dripped onto Katherine Webb's jersey! What can she possibly do to save herself from the embarrassment since there's no napkins an arm's length away from her? Take it off!

The commercial does, however, say some things about the actual burger to advertise it. It states that the burger is 100% black angus beef, which makes it sound like really good, quality meat (let's ignore the comment that the announcer makes after that). At the end, the announcer says, "It's the ultimate game day fantasy." This seems like a subtle way to say that the sandwich can make your fantasy come true; burgers and models and football, oh my! The ad also tries to draw more focus on the restaurant chain by flashing the Carl's Jr. logo everywhere. First, it appears on the bag that she pulls the sandwich out of. Then, it makes a reappearance when she suddenly pulls out a drink.

Does anyone else think it's getting really hot in here? Is that the hot sauce on the burger, or is it just the exploitation of women in here?