One thing I think that makes this ad seem more convincing is the use of the words, "real people." At first, I wondered what they meant by that; what other kind of people are there? The commercial cleared it up a little bit when they wrote "real people, not actors." That made it a little easier to understand, but I still think that the term "real people" is a bit vague.
I think that this ad is more interesting than other air freshener ads could be. If this just listed a bunch of facts about Febreze, I would have completely ignored it. The fact that it makes it seem like a small Febreze clip can make old fast food and dirty hockey clothes smell like a "man fresh out of the shower" makes it seem like the product is really effective. Of course, this isn't a fact, but it could make people want to buy it and find out for themselves.
I think it clarifies that the people are "real people" to convince the audience that the people aren't acting, which means they had that positive reaction when they used the product... It's hard to explain, but that way people believe that the product really works.
ReplyDeleteLike you said, then people want to buy it find out for themselves.