One of the main focuses is the phrase "Light like air. Stronger than steel." Of course, the shoes aren't actually as light as air or stronger than steel, but those exaggerations make it seem even better. The word "like" proves as a weasel word because it makes it seem much lighter than it actually is. I think another reason that phrase is used is because everyone knows it's not actually light as air and stronger than steel. The sneakers could be only a little bit light and not very strong, but because the comparisons are obviously exaggerated, people believe that it really is very light and strong.
The word "EPIC" in bold letters at the bottom make this ad seem even cooler. It's cool enough that there's three gold swooshes on the ad, but it's also epic! Also, the name "Nike Elite Series" makes it seem really special. Even though it's just a name, the word "elite" makes it sound better and more unique than it might actually be.
I can't say that I totally agree with the way this ad is presented, but I think it would be pretty effective in reeling in customers.
Good blog Chloe. This poster is very manipulative. It has that cool factor with hip words like "epic" and of course the Nike swooshes and brand. Nike has really become part of our culture today and the "coolest" brand to where, especially for athletes. It has found a way to reach out to every sport, boys and girls, no matter who you are. It not only is stylish and looks cool, but it also is very comfortable and has hit-tech aspects to it like the dri-fit clothing. It also has all types of clothing from shoes to tanktops to sweatpants to shirts to socks to jackets. Nike really has made a big name for itself, and posters like these and our reaction to them proves it.
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