One thing that struck me was the use of the words "global warming" rather than "climate change." Climate change sounds much more nicer to me than "global warming," so I think the fact that they didn't use it makes it feel a little more hard-hitting. This could be a good thing or bad thing, depending on the viewers. Maybe the term is used to make it impact viewers more.
I also think that once viewers understand what the image is trying to say, it seems better. The image is saying that turning off the lights and conserving electricity can help the earth. Since someone viewing the picture would have to spend time reading it, turning off the lights, and then looking at it again, I'd say that helps enough because then the viewer would be looking at it for a long time. If many people saw this and realized what it meant, it would increase awareness.
Overall, I think this image is really creative and interesting. It would help increase awareness of global warming while keeping it interesting.
I agree that this image is really clever and that climate change sounds better because change isn't really a bad thing. When I first saw the image I thought "That's so cool it makes so much sense!" It actually does make the person have to think about it for a while when they see it at first and it's a really great and creative way of spreading awareness.
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