The first things that catch my eye are the gold Nike swooshes. Nike has made a pretty big name for itself, and many people want stuff that has the logo on it. The fact that there's three on there just makes it seem even cooler, and they're gold, which draws more attention to it and makes it seem better.
One of the main focuses is the phrase "Light like air. Stronger than steel." Of course, the shoes aren't actually as light as air or stronger than steel, but those exaggerations make it seem even better. The word "like" proves as a weasel word because it makes it seem much lighter than it actually is. I think another reason that phrase is used is because everyone knows it's not actually light as air and stronger than steel. The sneakers could be only a little bit light and not very strong, but because the comparisons are obviously exaggerated, people believe that it really is very light and strong.
The word "EPIC" in bold letters at the bottom make this ad seem even cooler. It's cool enough that there's three gold swooshes on the ad, but it's also epic! Also, the name "Nike Elite Series" makes it seem really special. Even though it's just a name, the word "elite" makes it sound better and more unique than it might actually be.
I can't say that I totally agree with the way this ad is presented, but I think it would be pretty effective in reeling in customers.
I think this image is really clever. The first image is the poster in light, and the second is the glow in the dark image visible when the lights are turned off.
One thing that struck me was the use of the words "global warming" rather than "climate change." Climate change sounds much more nicer to me than "global warming," so I think the fact that they didn't use it makes it feel a little more hard-hitting. This could be a good thing or bad thing, depending on the viewers. Maybe the term is used to make it impact viewers more.
I also think that once viewers understand what the image is trying to say, it seems better. The image is saying that turning off the lights and conserving electricity can help the earth. Since someone viewing the picture would have to spend time reading it, turning off the lights, and then looking at it again, I'd say that helps enough because then the viewer would be looking at it for a long time. If many people saw this and realized what it meant, it would increase awareness.
Overall, I think this image is really creative and interesting. It would help increase awareness of global warming while keeping it interesting.
Finally, a way to make my room seem cleaner. Febreze has a lot of these kind of blind smell tests, some where the people are blindfolded and walk into dirty rooms that have been sprayed with Febreze, and I think they're pretty effective.
One thing I think that makes this ad seem more convincing is the use of the words, "real people." At first, I wondered what they meant by that; what other kind of people are there? The commercial cleared it up a little bit when they wrote "real people, not actors." That made it a little easier to understand, but I still think that the term "real people" is a bit vague.
I think that this ad is more interesting than other air freshener ads could be. If this just listed a bunch of facts about Febreze, I would have completely ignored it. The fact that it makes it seem like a small Febreze clip can make old fast food and dirty hockey clothes smell like a "man fresh out of the shower" makes it seem like the product is really effective. Of course, this isn't a fact, but it could make people want to buy it and find out for themselves.
We've all heard of Carl's Jr.'s infamous "six dollar burger," but their newest addition might be even hotter than that: the Katherine Webb!
Yesterday, I almost lost the lunch I was having at my cousin's house when I saw this commercial for Carl's Jr.'s new buffalo blue cheese burger starring the model, Katherine Webb.
I've seen my share of Carl's Jr. commercials and cannot stress how much they disgust me. This is probably the cleanest one I've seen since the others range from Paris Hilton washing a car in a bikini and stilettos with a burger to Kate Upton attacking a southwest patty melt at a drive-in movie by herself. Even with a wild guess, you could probably figure out that this commercial was aired in the middle of a football game. Who does this ad target? You could guess sports-hungry men who love fast food and models, and chances are you'd be right.
Let's not dance around this; it's obvious that the ad isn't really centered on the burger.This ad makes a very subtle connection between "hot" women and fast food, as if to say, "If you listen closely, you can hear the sound of all the half-naked women in the world flocking to every man buying burgers from Carl's Jr." This ad starts off showing Katherine Webb off, which draws men's attention to the ad. When that huge, juicy burger makes an appearance, it makes the ad twice as appealing. But wait, sauce has suddenly dripped onto Katherine Webb's jersey! What can she possibly do to save herself from the embarrassment since there's no napkins an arm's length away from her? Take it off!
The commercial does, however, say some things about the actual burger to advertise it. It states that the burger is 100% black angus beef, which makes it sound like really good, quality meat (let's ignore the comment that the announcer makes after that). At the end, the announcer says, "It's the ultimate game day fantasy." This seems like a subtle way to say that the sandwich can make your fantasy come true; burgers and models and football, oh my! The ad also tries to draw more focus on the restaurant chain by flashing the Carl's Jr. logo everywhere. First, it appears on the bag that she pulls the sandwich out of. Then, it makes a reappearance when she suddenly pulls out a drink.
Does anyone else think it's getting really hot in here? Is that the hot sauce on the burger, or is it just the exploitation of women in here?
It's not Wednesday today, but that doesn't stop me from thinking about this little 30-second nugget of happiness:
What I love about this ad is the pure simplicity of it. Okay, maybe a camel walking around an office isn't everyone's idea of simple, but the light humor of the entire commercial really takes away from that strict insurance feel of it when they announce the Geico part at the end.
"Insurance." Boo. Hiss. The word just seems so uptight. Personally, when I think of the word "insurance," I think of men sitting upright in suits and ties and, of course, bills. It doesn't exactly have a fun feel to it, but this ad does give it a more lighthearted feel because it has a pun in it. Puns! Jokes! Insurance! Fun! Wait, did something get mixed up in there? Also, the music at the end of the commercial really takes off the seriousness of a topic like insurance. It makes it seem like Geico is a quality insurance company.
It seems like a use of the ethos and pathos appeals are being used, but they're not very clear. I feel like ethos would be used when the two guys with guitars say that people save hundreds of dollars. They establish facts and therefore seem more credible, but it seems a bit vague to me. Also, when the slogan is announced at the end: "15 minutes could save you 15% or more," the use of "could" would be considered a weasel word. How do we know they're not trying to say "15 minutes could save you 15% or more, but it could also leave you completely bankrupt and end up wasting all of your time." Pathos also comes in when one man says that people who switch to Geico would be "happier than a camel on Wednesday." This ad is saying that Geico can make you happy. People want to be happy, right?
While I do like this ad, I can't help but wonder how this helps convince anyone to switch to Geico. Maybe it could be an advertisement for some sort of technology that could give camels a sense of humor, but if I were to cut off the end, I would have never guessed that this would be a Geico advertisement. I understand where they are coming from, though; a light-hearted approach seems to be popular with insurance commercials. I've seen plenty of Progressive commercials that aim for the same type of humor. Overall, I'm pretty amused by the ad, but if I were searching for a good insurance company, the only thing this commercial would have me rushing to the phone for was to find out where I could purchase a camel.
