Media Blog 6. Quality Time with Rice Krispies

I found this picture in a "Family Fun" magazine that was sent to us. This ad for Rice Krispies shows a mother and her kids having fun while making Rice Krispies Treats. It says, "Spend some quality time with your little helpers.You'll have a ball creating Rice Krispies Tree Trimmer Treats." One thing that really struck me was that the picture was in black and white except for the Rice Krispies, which are in color. This really draws attention to the product, but since it doesn't take up a majority of the picture, it doesn't obviously scream about the Rice Krispies.

The black-and-white picture of the family makes it seem very old fashioned and might remind people of home and their family. This associates the product with family bonding and spending fun time with the kids. Since I found this ad in a parenting magazine, it would appeal to parents as a way for their children to have fun and a way for the parents to spend time with their kids.

The slogan "Childhood is calling" might also let adults remember their childhood and want their kids to have a Rice Krispies experience. Overall, I think it's a pretty effective ad and draws attention to the product without flashing it in viewer's faces.