Media Blog 10. Extra's Origami Ad

I think this commercial is so adorable. It definitely targets parents and associates Extra gum with connecting with their kids. Parents want to be involved in their kids lives, and this ad makes it seem like chewing Extra gum will help them do that. It shows the father looking at his daughter and being there for her when she grows up. He experiences a lot of important moments in her life, whether she's sad or happy, and each time, there is gum. This uses repetition; each time an event happens, Extra gum is there to make the girl feel better.

One thing that I noticed was that the music was really happy, laid-back, and inspirational. The scenes and movements all lined up with the beat of the song. This makes the music affect the actions in the video and the way the viewer's see the ad, but it's not so loud that it overpowers the message of the commercial.

This ad appeals to parents' need to nurture. When the daughter is crying and going through other important events in her life, the dad is always there to help her and make her happy. This associates Extra with good parenting and the ability to brighten someone's day.

There are only a few words spoken in the ad. At the end, a gentle voice says, "Sometimes, the little things last the longest. Give extra, get extra." This is saying that little things in life can sometimes be the best, but it's also because Extra may seem like a small stick of chewing gum, but it can lead to bigger things. In this case, the thing that lasts the longest is the father's relationship with his daughter.

Overall, I think this ad is effective. It's really cute and has a little bit of a plot that might capture attention. Even though I'm not a parent, I thought it was really interesting and appealing.