Media Blog 11. Cheerios

I think this commercial is really cute, and it makes me sad that there's been a lot of controversy on it because of the interracial couple in it. First of all, the people they are using is an interracial family, which would appeal to people who would be happy seeing an interracial family on TV. It kind of backfired on them though, because people didn't like this commercial because of that.

One thing I noticed was the setting. It seems to take place in an average, middle-class person's home, but everything in the first scene is brown and green except for the kid's colorful outfit and the bright Cheerios box. This makes the girl and the cereal pop out.

Also, there isn't much music present until a little bit at the end. The sound is mostly just the actors talking. The little girl has a high, childish voice, which is really adorable and might appeal to parents. The music at the end is really upbeat and fun.

At the end of the ad, the word "Love" pops up against a screen the yellow color of the Cheerios box. The font of the word is the same as the font for Cheerios. Also, there are Cheerios bouncing all over the screen, which associates the cereal with love and family.

The mother tells her daughter that Cheerios is good for your heart with whole-grain oats that can remove cholesterol. This slips in a fact about Cheerios, saying that not only does it bring the family together and taste good, it's also healthy.

Overall, I think this ad is appealing to me, but many people don't agree because of the interracial family. I think that's really stupid because the commercial seems really cute to me.