Media Blog 8. M&M's Keyboard Ad

This ad shows rows of M&M's with the letters/words of keyboards printed on them. The first thing I noticed was, of course, the M&M's. How can you not? They're a splash of color placed on a boring gray background. The dullness of the background makes the M&M's stand out more, especially since there's a bit of a white glow around the chocolates.

The bottom reads, "Communication just got sweeter. Personalise your M&M's at mymms.nl." The point is that, since you can personalize what goes on your M&M's, you could make a keyboard-like M&M's display if you wanted to.

I'm not exactly sure what M&M's is trying to establish with this ad. The whole image itself is so simple, it could appeal to anyone. M&M's has become so well-known that someone could look at the picture and immediately go "Ooh, M&M's." I don't think that they're focusing much on the personalization as much as how they're trying to get their name across.