Media Blog 7. The Extremely Remote Control Car

I also found this ad in the "Family Fun" magazine. It advertises the OnStar RemoteLink and Chevrolet Impala and says, "So you're a bit tied up, thanks to two very ambitious children and you think, wait, did I lock my Impala? And normally, you'd just sit and stew about it. But you live in a time when an app lets you control your car from nearly anywhere in your world, and you realize just how amazing modern technology really is. All because you drive a Chevrolet Impala connected by OnStar." This makes it seem like it will make people worry less and ad security in their lives.

Honestly, if I were someone flipping through this magazine, I would see that chunk of words and go "ugh." I don't really concentrate or care about ads if I'm looking through a magazine, especially if there's a lot of small-printed words in there.

However, the many colors and photos in the picture can draw attention. Also, the phrase "The extremely remote control car" is a play on words and tells people that it's a secure and reliable option. Since this is in a Family Fun magazine, it would be very appealing to parents who want to make sure they're safe. I think this ad would be effective on a certain audience, but to me, it isn't that important or attention-grabbing.