I think both of these ads were clever. The picture is focused on the can, and the bold red and blue colors make it stand out against the gray and green of the background. This draws attention to the two very well-known can designs, and it might want viewers to pay more attention to the ad. Since Pepsi and Coca Cola are major competitors, both of the can designs in the same picture might interest people.
The two images use different tactics and ideas from the companies. Instead of focusing on the quality of their products, Pepsi and Coke are attacking each other. Pepsi's version of the ad is saying that Halloween would be scary if Pepsis looked like Cokes, since Pepsi is better. Coca Cola's version says that Pepsi isn't as good as Coke but is trying to be. It might take a few seconds for viewers to understand what each company is trying to say, giving the ad just enough time to affect people.
Overall, I think both versions of the ad are really interesting, and it was funny seeing how Coca Cola responded to the original ad.
I always get a kick out of these Pepsi versus Coca-Cola ads. It's so ridiculous and stupid that it is, like you said, hilarious all the same. You're right when you say that these advertisements really don't advertise anything; they're just blatant attacks between the companies. Even though the product isn't necessarily being advertised, people may still find a reason to buy one of the brands because they feel that one attack was more clever than the other. This way, the companies use that sense of competition, rather than quality, to sell their product. Great blog, Chloe.
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