This ad is targeting teenagers because it shows features like Instagram, which is used mainly by teens. Apple knows that teens want the ability to take pictures of everything and share stuff with their friends. It is such a widely used and known product that all Apple has to do is show a few clips of people taking pictures and sharing them.
A lot of colors are shown in this advertisement, mostly because it flashes from so many different scenes. The different scenes and colors are appealing because they show fun experiences, such as two friends jumping on a bed and laughing. It shows the many possibilities where an iPhone can help you, from capturing a wild concert to a simply taking pictures of your food.
I think that this targets the need for affiliation because many of the scenes they show are people with their friends. They have scenes of people at concerts, skateboarding, hiking, and friends taking pictures of themselves. It's as if to say that people will become closer to their friends if they can connect with them using an iPhone.
The music is really soft and bubbly. It makes it seem like a happy time for all the people in the commercial. The scenes switch to the beat of the music. There aren't any words or lyrics, drawing attention to what's happening in the scenes and making it all seem really happy and calm.
One thing i find funny is that, phones have had camera capabilities for years now. Do people think this is a new innovation Apple has done? Sure, the picture is high quality, but this is not that new. Other phones have high quality picture taking capabilities. Some have even better than the iPhone's. It seems like they like to point things out a little late, so you think it's a little more innovative.
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